Branding, Selling and Marketing on Pinterest.com
Name your Pinterest account - think "branding", "theme" and "keywords"
- Pinterest.com/yourbusinessname - include one or more keywords
- Your account should have a theme, a persona, a style, a brand
Themes:
- mom
- work at home mom
- sporty
- outdoorsy
- artist
- musician
- intellectual
- executive
- sophisticated
- fashion and jewelry collector
- beauty and hair products
- trend setter
- trend follower
- animal lover
- dog lover
- cat lover
- horse lover
- antique collector
- bride-to-be
- young adult
- rebel
- teenager
- recipe collector - multiple categories
Choose your business style then...
- Flaunt your style - or the style you would like to have - or the style your preferred customers are following
- Showcase the products you are offering in the most appealing display and soft natural light
- Use themes to find keyword ideas
- Keyword research - type in a keyword at the Pinterest search bar
- Make notes of all the suggestions - use the blocks under the search bar
- Repeat this exercise frequently for SEO improvements and testing
Set up a Pinterest account - Choose a business account
Create some boards that fit the lifestyle of your target audience
- Name your boards - use some keywords in the title and description
- Select a category
- Note that the categories are popular topics for searches on Pinterest
- Select pins and categories that would appeal to your target customers
- Select beautiful pins
- Curate your pins to reflect the interests of your customers, not just your interests, and be consistent in your message
- Your account should have at least six categories
- Each board should have at least 10 pins, 50+ is better
- Your categories should support your theme and a consistent identity
- Pin from the search results
- The more you pin to your boards, the more views your account will get
- Pin the most attractive with the best content
- Pin some things - use search to find appropriate pins
- You can add information in the pin descriptions - keywords
- Repeat this exercise frequently
- Create some secret boards for pins only you can see
- Move pins from secret boards to your public boards strategically
Create your pins of your own products
- Beautiful images are more important than content
- But content is very important
- Describe you product - enthusiastically - its purpose
- Does it solves a problem
- Does it creates a mood
- Does it appeal to status
- Does it provide beauty - very important
- Does it have an inspirational or encouraging message
- Does it have a useful or helpful function
- Is it appealing for moms with kids - clothes, stuffed animals, toys
- Sarcasm and rudeness are not good business strategies
- Create some boards just for your products
- Occasionally, when pinning to your theme life style boards, include some pins of your products in an 80/20 ratio
- Your product pins should have their own boards in the front two rows
Your pins - include an image, website, subtle watermark or logo
- Pins should be vertical (height is twice width 600x300) Should include keywords
- Name, website URL
- Pins ARE the product
- Pins MUST be beautiful
- Pins MUST reflect your positive, charming personality
- Text should be easy to read against the image face
- Text written across the image face is not searchable or read by search engines
Identify and Join Groups
Search for pins related to your interests, hobbies and products you want to sell.
Search for pins related to your interests, hobbies and products you want to sell.
- Click through to the pinner
- Review pinner's boards for groups
- Click on relevant board pins
- Follow instructions on joining
- Click on first board member (owner) if no other information is provided
- Leave a message requesting to join the board
- Join many boards that are not "sell" groups, to follow people with quality pins, and to gain followers
- Some "sell" groups are useful, some not
Join groups and pin to them.
Follow people who post pins you like for your boards.
Pin, Pin, Pin, Pin.
You may find pinning addictive, but that's ok, it will bring you more followers and traffic.
There is a lot more to come, including a book on getting the most out of Pinterest.
Additional resources.
Blogs by Dee Deroll
This Blog: http://irresistibleart.blogspot.com/