Part Five.
As with most things, the true value of art is in the "eye of the beholder".
One person will pay a million dollars for a painting. His next door neighbor will not pay one dollar for it.
We often see art selling for high prices that seems to be lacking in skill and artistry, but people think it is "brilliant." It could even be"ugly." The artist may have been discouraged by his/her previous efforts to create beautiful, traditional styled art and decided to make something "different and ugly." Doing something you have never done before may open doors for you also.
Why? Mostly because it is "original,"
Several things are factors in the "eye of the beholder" that create the "perceived value" of art.
The perceived value of art can be one or a combination of:
Clever design - complexity of elements
Clever design - simplification of lines or shapes
Clever design - symbolic
Clever color - unexpected choices
Clever color - pleasing color - harmonious
Clever color - traditional colors - color chart choices
Clever color - dynamic color - extremely discordant
First to market - a style not known to be for sale anywhere else
Originality - a style that is ahead of its time
Uniqueness - a surprising, clever variation of a style
Revelation - revealing something in the subject not seen before
Scarcity - limited availability
Motion - illusion of movement
Details - photographic realism
Studying art is a good way to develop technique. To create a new style of art - that is your own - look at other forms of art, listen to music, watch movies and study photography. Study nature, culture, dance, humanity, wildlife, animal life, farming, picturesque locations, beautiful light, unusual geography and architecture. Admire the work of others and then see what you can do that is original, unique and that will command the respect of the marketplace. You can create a market for your original work, but you can almost never create a market for work that runs with the crowd - the crowd will soon be changing direction anyway. Monet's paintings are enchanting, but he got there first and it's too late to just copy him. Copying someone else's work means you are always following and always running behind - you also can find yourself as the star of a social media backlash or even more serious legal trouble. The copyright laws are currently be revised to provide more protection for artists.
Consider this - great art is sold every day for pennies because the artists have no other income. You should also consider that you probably have many skills that could provide you with a steady income and that will allow you to create original art and sell it at a professional level price. Salaried work enhances your interpersonal skills and provides valuable experience. It can provide you with contacts that will love and support your art career. There are many entry level jobs in the "arts" where you can learn the business from the inside...selling art is a business. And you might be surprised, there are often many rewards in other forms of work, which give you personal satisfaction beyond just making money, as well as a current and retirement income that will enable to create the art you love.
You should learn to create original art every day and you should learn the business of selling art - both are essential to creating and marketing irresistible art.
More to come.
Copyright 9/21/2016
No comments:
Post a Comment