Search Engine Optimization - what you need to know.
Help your customers find your beautiful art.
Search Google for "art." Click on Google images.
I don't know how they choose the images, but with millions of images to choose from, they most likely change frequently.
There are minimum requirements that have to be met to be included in a search - Search Engine Optimization, SEO.
It's not about how good your art is, it is about the search words you use to describe your art. This is one reason that some art sells while some very high quality art doesn't get any attention so it isn't sold.
It's not about the evaluation of the art - the following are not keywords:
- Visual beauty
- Work of art
- Creative skill
- Fabulous Images
It is about using the words that potential customers use to search.
Search terms used by customers - are the keywords that you should use to describe your art.
I want an art print for a nursery with a baby theme. I search Google for "art prints baby animals." I do not search for "art" or "pretty pictures" because I know the results will be mostly irrelevant to my search.
- How does Google know what to show me?
- Google searches for the keywords "art" "prints" "baby" "animals" that have been posted by artists on their images on the internet.
- This grouping is called "long tail keywords," multiple words in a phrase that narrow the search.
- A search for "art" is a simple search for a keyword and the computer cannot judge art.
- Google does not look for pictures of baby animals, it looks for the keywords posted by the artist.
Finding keywords is the SEO puzzle.
SEO is a moving target.
A good keyword may fall in and out of use as a search term.
Searches for gifts are keywords that are used every day. Holiday keywords are used within the sales season, about eight to 12 weeks, depending on the season and complexity of creating the product.
- Christmas gift
- Valentine's Day gift
- Gift (for) mother
- Gift father
- Gift wife
It is your responsibility to provide the keywords in as many places as possible:
- Title of your art/painting/sculpture (in your description you can have an artistic title)
- "Description" of your art
- "About" section
- Tags (if space is provided)
- URL of the page
- Domain name of website
- Title of video
- Description of video
- Transcript of video
Writing about your art
- Avoid excessive repetition of words or phrases
- Write as you would speak normally - sentences should be brief and flow comfortably
- Describe the unique or interesting method for creating it
- Describe the medium and materials used
- Describe the special reason for your choice of colors, subject and design
- Describe the size and materials being purchased, print, canvas, watercolor paper, etc
- Briefly list awards, galleries, pubications, education, experience
Suggestions for art keywords
- Abstract
- Animation
- Architecture
- Artwork
- Art of designing
- Art object
- Art piece
- Baby
- Beginner
- Canvas
- Caricature
- Cartoon
- Carved
- Children's art
- Collector's piece
- Color scheme
- Comic strip
- Composition
- Custom art
- Design
- Doodle
- Drawing
- Embroider
- Etching
- Exhibit
- Fashion
- Framed
- Funny drawing
- Gallery
- Graphics
- Impressionism
- Ink
- Intricate design
- Kitchen art
- Knickknack
- Landscape
- Lessons
- Likeness
- Masterpiece
- Motif
- Mug with art
- Museum
- Oil painting
- Original
- Nursery art
- Painting
- Pattern
- Photo
- Picture
- Portrait
- Quotes
- Sketch
- Stain
- Stained glass
- Still life
- Storyboard
- Study
- Tatoo
- Technique
- Tempera
- Tracing
- Training
- T-shirt
- Tutorial
- Video
- Vivid
- Watercolor painting
- Waterscape
- Wood burning
Search Youtube.com for art related subjects. There is a lot of great information, including SEO.
There are a lot of options for sharing your art online including a website, Print on Demand sites and social media, Results may vary significantly on each platform depending on the product and marketing practices.
There are a lot of options for sharing your art online including a website, Print on Demand sites and social media, Results may vary significantly on each platform depending on the product and marketing practices.
Falling-Star.com beautitul nature art
Additional resources.
Blogs by Dee Deroll
Copyright 2-2-2017
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