How to sell on Pinterest
Art, Products and Services.
Pinterest pins last forever and ever and can be seen by millions.
Use Pinterest for your benefit.
Home decorating, recipes, DIY and weddings are high interest pins on Pinterest.
Every store in the world has been an inspiration for at least one other person, just as you have been inspired by others.
- Don't be afraid of a few people copying.
- Keep creating.
- Post low resolution photographs, 72 dpi with a legible and low impact logo or text i.d.
- There is no penalty on Pinterest for identifying marks, they are expected and encouraged, but they should not be overwhelming.
- Copyright - keep files with screen shots, dated photographs and dated files on your computer, in case you have to prove your copyright.
- Copyright - keep file photos on Facebook in an album, which can be public or private. Facebook dates every post, which can be used to prove your copyright.
- Copyright - keep file photos of your products on Twitter. Twitter dates and keeps your posts, which can prove your copyright.
Research and pin photos from Pinterest.
- Do your research, pin lots of things from others that you like to develop your brand and lifestyle in themed boards.
- Set up boards for your images, products, stock.
- Set up lots of boards of complimentary lifestyle items.
- Mix your items (with subtlety) into all the boards.
- When you pin items directly from your website, Pinterest makes a link back to your website inside the pin, so a click on your pin takes them to your website.
- Or add a link to your website in a keyword rich description.
Your brand is composed of your lifestyle images and themes on your boards.
The images on your boards are setting the stage and telling a story for your products.
Sales - Pinterest is not a store that you rent or pay fees to for your sales. It does not have rules on how to run your business.
Sales - Pinterest will not interfere in your managing of your business policies.
Sales - You have to have your own website or selling site for sales.
Sales - Pinterest will not interfere in your managing of your business policies.
Sales - You have to have your own website or selling site for sales.
Copyrights of Artists.
- Issues - Pinterest will delete images after receiving a notice of unauthorized use of an image.
- Issues - Website owners can use code to block Pinterest pinning off of their web images.
- Issues - Pinning off of Google and websites can result in infringement complaints, but the benefits of being on Pinterest are very positive and most artists accept it.
- Issues - Pinterest is a pinning site, members are encouraged to pin from outside sources - being sensitive to the property of others, giving full credit to the owner and not representing it as your own.
Estmates are that about 150,000,000 users a month are using Pinterest as of Oct 2016.
- At least half of the users are looking for something to buy.
- Pinterest sales from click thru and referrals average $80 per sale, compared to $40 on other platforms.
- Total number of Pinterest pins is approximately 50 billion.
- Pinterest appeals primarily to women but men are rapidly increasing in numbers.
- Pinterest is for window shopping, direct shopping and has its own search engine.
Your pins have an automatic link back to the source, such as your website if you pin from your website instead of from your computer. You can add links to any of your website pages in the description by typing in the page url where you want to link.
When you pin something, it has a shelf life of months, years, and forever, because they don't go away and can be recycled indefinitely.
Your images can be repinned by other users. They can be seen from space. The international space station has internet.
Google reads Pinterest descriptions and shows pins in their search results.
Only Facebook has more traffic. Facebook is less of a search engine and more of a social club.
There are no marketing costs unless you choose to use their promotions.
Provide good, detailed, useful descriptions and keywords for searches.
- What is it made out of - leather, brass, linen, cotton, gem stones, and more?
- Who is it for - mom, dad, husband, wife, child, significant other and more?
- What does it do that is useful and enjoyable and will improve my life?
- What is the connection to your lifestyle brand?
- What is the look and feel of the brand products?
Add value.
- Show your product in action.
- Offer coupons or discounts as a call to action.
- Solve a problem.
- Present your leadership skills and expertise..
- Show how your product is going to improve their lives.
- Let them know you have what they want or need through image and text - visual attraction.
- Let them know what action they should take - what steps - to enjoy your illustrated lifestyle.
- Let them know you have the most unique and beautiful things that they have yet to see or imagine.
- Surprise them with beauty.
- Let them explore how to expand their world.
- Keywords - search terms - specific products.
Include customer testimonials.
The majority of users are shoppers - looking for things to buy.
They are also looking for things to do, or to make, or to save, or to look at, or enjoy on lifestyle boards.
Photographs.
- Photos of your products illustrate your brand and personal lifestyle in action in attractive settings.
- Your images should include a variety of things that have beauty and personality - to learn, improve, enrich and/or buy - that are actionable.
- You are sharing interesting things in an interesting format to expand or create new interests.
- Lead them through the process of steps to follow using information and a gentle call to action.
Show images on your boards from other people that enhance your brand and lifestyle with activities, locations and products.
Setting up your Pinterest boards - extremely simple procoss.
- Pinterest.com
- Open a business account using your business name.
- Create a board - click the box - name the board - write a description with keywords.
- Create a pin - click the box - select an image from your computer folders (or your website) - select a board.
- Create a pin - click the box - pin an image from your website - creates a live link to your site whenever your link/image is clicked - select a board.
- Create more boards.
- Pin from other people's boards.
- Pin about 50 pins a day.
- Pin one of your pins every day along with other people's pins. You can repost your pins.
- High volume pinners are more interesting, draw more visitors and get found in searches more often.
Photography is "make or break" for you.
- The most appealing details should be sharp and clear.
- Action shots are high value.
- Pins should be attractive and informational.
- Pins can show 3 or 4 views of your product.
- Pins should include your identity and product information -visual or text.
- Long pins are the most effective.
- The platform is a vertical layout.
- Pins can be as large as 4.1 inches by 8.3 inches, 300x600 pixels at 72 pixels per inch (web standard).
- Your logo or text should be small but legible in a corner of the image.
- Images and text on the pin are not readable or searchable by the search engine.
- Keywords and information are added under the pin in the description.
Pinterest provides statistics about views and saves.
Pinterest does not require establishing personal relationships for viewing of boards.
Pinterest rewards volume pinning, which comes naturally because the site is overwhelmingly loaded with great content.
Pinterest does not encourage or reward sharing personal information in order to make sales.
"Following" is useful and optional.
- There are some individuals who don't want to be followed or repinned.
- Some want to be followed but not repinned.
- They have pinned all kinds of insulting pins which you may or may not see until after they block you.
- Don't be swayed by this nonsense.
- Pinterest fully approves of repinning, it is the foundation of the platform.
- Pinterest has created secret boards that allow you to pin confidentially.
- Following will bring excellent content you enjoy into your feed and may gain you some followers.
Pinterest searches will bring people to your boards, based on keywords and visuals.
Take note of dates on infographics while researching specific information on Pinterest, many are out of date. If something gets repinned, there is no way to get it back to change it.
There are many Pinterest instruction videos on Youtube.
Falling-Star.com beautitul nature art
Additional resources.
Blogs by Dee Deroll
Copyright 4-4-2017
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